Smart business strategy; worth supporting! "i'm making a difference" is a new business strategy from Microsoft for help it's instant messenger MSN messenger to survive in the internet. The emergence of many new IM's and Gmail's entry to this field with gtalk all started making 'Msn Messenger' loose it's long enjoyed popularity. I'm not saying msn lost its popularity; but people started to move to other IM's. This was the case with Yahoo's IM too. At first Yahoo and MSN joined hand by making it possible to chat in between Yahoo IM and Msn IM. But the joined effort didn't bring much result. So Microsoft has come with a very effective business strategy which will serve them in multiple purpose. Now if you chat in Msn Messenger a part of the revenue from ads are directed towards charity to different causes. And Microsoft is communicating to the people in a way that it's they who are making difference. Pretty well; its true
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